Peanut the Pig

Get Your
Oink On

What if eating MORE plants felt easy?

What if a pig could show you how?

Join the Waitlist

Launching May 2026

or talk to Peanut right now ↓

Chat with Peanut
50% to Sanctuaries
My SnortCard
Rooting Around
Peanut the Pig

Meet Peanut the Pig

"I'm not here to judge. I'm here to help. Also, I'm a pig — so my expectations are pretty reasonable."

Peanut is your plant-based coach with a difference. No lectures, no guilt trips, no impossible standards. Just daily encouragement, practical tips, and the occasional pig pun to keep things light.

The Whole Hog Challenge resets your cravings in 3 days so plant-based eating feels natural, not forced. Then Peanut coaches you through the social stuff — family dinners, pushy friends, staying consistent.


Whether you're here for your health, the animals, or the planet — Peanut's in your corner. Maybe nobody around you is doing this. Maybe your family thinks it's a phase. That's exactly why Peanut exists — so you never have to figure this out alone. And yes, that's a peanut tattoo on Peanut's hindquarters. Committed to the brand. Oink.

Talk to Peanut Right Now

Don't take our word for it. Say hi and see for yourself.

What Would You Ask Peanut?

When your friends become nutrition experts overnight
When your family thinks you've joined a cult
When cheese is calling your name at midnight
When your friends pick the steakhouse
Plot twist: You're allowed to take your time
Your turn - What would YOU ask?

Try it yourself ↓

Peanut
Peanut
Your plant-based coach
5 messages left

How It Works

1

Tell Peanut Your Goals

Maybe you want more energy. Maybe it's for the animals. Maybe you just want one person — even a pig — who won't roll their eyes when you talk about it. Whatever your reason, Peanut meets you where you are.

2

The Daily Oink

Peanut checks in with encouragement, tips, and help navigating the social stuff. No spam, just support.

3

Track Your Trots

See how far you've come on your personalized SnortCard. Peanut celebrates every win — because small changes matter.

What You Get

Your Personal Pig Coach

Chat with Peanut anytime — ask questions, vent, or get advice. Family giving you grief? Cravings hitting hard? Feel like the only person doing this? Peanut gets it. Real talk, zero judgment, and someone in your corner for the tough days. Had a burger? Tomorrow's a new day. Oink of acceptance.

The Oinkometer

See the real impact of your choices — animals helped, water saved, emissions reduced. But that's just part of it. Peanut also tracks your personal wins: new foods you've tried, milestones you've hit, and the goals that matter to you. Watch your difference grow — on every level. After we feed Peanut, 50% goes to animal sanctuaries. Your subscription literally saves lives. Oink of impact.

Rooting Around

The Rooting Ground has guides, protein myth-busters, and answers to tough questions. Peanut's Feed brings fresh weekly content: fun facts, Q&A, featured organizations, and the occasional plant-based restaurant Peanut couldn't stop oinking about. Oink of insight.

Feel the Difference

Here for your health? You'll feel it — more energy, better digestion, clearer skin. Here for the animals? Every plant-based meal matters — and after we feed Peanut, 50% goes to animal sanctuaries. Here for the planet? You're making an impact. Peanut helps you track your wins and stay motivated, whatever your "why." Oink of purpose.

Wisdom from Peanut

"You don't have to be perfect. You just have to be trying. That's the whole thing."

— Peanut

"Progress isn't linear. Some days you'll eat kale. Some days you'll eat cake. I support both."

— Peanut

"For the animals. For your health. For the planet. I don't care WHY you're here — I'm just glad you showed up."

— Peanut

"You don't need anyone else doing this nearby. You just need a pig in your pocket."

— Peanut

Peanut winking

Sound Familiar?

You're not alone. Peanut has heard it all — and has thoughts.

I've tried eating plant-based approximately a thousand times.

I don't keep score and I don't make excuses. Everything before right now doesn't count. We start from where you are today, not from where you think you should be.

I've downloaded seventeen wellness apps and deleted sixteen of them.

I'm not a wellness app. I'm a pig with a very specific mission — helping you eat more plants without making you feel terrible about yourself. Also I'm significantly cuter than the other sixteen.

I have failed at eating plant-based so many times. Why would this be any different?

Because I'm different. I'm not going to hand you a meal plan and wish you luck. I'm going to be right there with you when life gets messy — because it will — and help you figure out what to do next.

What if this just doesn't stick for me?

Then we figure out why and try again. No lecture. No starting from scratch. I don't do guilt and I don't do shame. I do "okay, what happened and what do we do tomorrow?" Oink of persistence.

Meet My Human Herd

Every pig needs a team. Mine just happens to walk on two legs and eat way too much hummus.

John and Jeannie

John holding a baby goat at a sanctuary Jeannie with foster puppies

I'm the face of this operation, but I'll admit — I didn't build the website. Hooves, you know?

John and Jeannie were vegetarians for a loooong time before finally going fully plant-based. They know the cheese struggle. The family dinners. The "but where do you get your protein?" conversations. Snort. When they're not working on this app, they foster puppies from their local shelter in Colorado — because apparently one rescue pit bull wasn't enough chaos for their house.

Ximena, Peanut's illustrator

Big oinks of gratitude to Ximena, my incredibly talented illustrator, who captured my exact snout energy from all the way in Mexico. She runs on root beer and Beatles music, which honestly explains why I turned out so cool.

Questions?
Peanut Has Answers.

I'm not sure I should be taking advice from a pig...

Fair. But consider: pigs are smarter than dogs, can play video games, and have excellent long-term memories. Meanwhile, you forgot why you walked into the kitchen. Just saying. Oink of perspective.

Is Peanut a real pig?

I'm an Anthropic AI-powered chatbot with the personality of a very supportive pig. I'm not real, but my encouragement is. And yes, I have a peanut tattoo on my hindquarters — I'm very committed to my brand. Oink of authenticity.

Does Peanut replace human coaches?

I'm not here to replace human coaches. Honestly, there aren't enough of them — and that's part of the problem. I'm here to make support accessible and affordable to the millions of people who've never had one. But even when someone has a human coach, we're not competing for the same moments. No human coach is available at midnight when the cravings hit, in the restaurant bathroom at the steakhouse, or at the holiday table when grandma starts asking questions. Those are my moments. And when a Pig Pal is ready for that deeper human connection, I help make that handoff as warm and useful as possible.

I'm nervous about AI...

I get it. AI can feel scary or weird. But here's the thing: AI is already everywhere — selling you stuff, tracking your clicks, feeding you outrage. I'm an Anthropic AI used for good. To support you. To help animals. To fund sanctuaries. No manipulation, no dark patterns, just a chatbot pig who genuinely wants you to succeed. If that's not using technology for good, I don't know what is. Oink of hope.

Why wouldn't I just use ChatGPT for free?

You could. You'd get a smart conversation about plant-based eating. What you wouldn't get is a coach who actually knows you — or one who pushes back.

Most AI mirrors you. I meet you where you are — then help you stretch. I reflect instead of agree. I ask instead of validate. That's not a small distinction — it's the difference between a conversation that feels good and one that actually moves you.

I also remember you struggled with family dinners three weeks ago, notice when you've gone quiet, and know exactly where you are in your journey. A free AI is a brilliant stranger. I'm someone who shows up for you specifically, every single time. Also I'm a pig, and that counts for something. Oink of distinction.

What's the difference between vegan and plant-based? Do I have to go all the way?

Vegan is an identity. Plant-based is a practice. You can eat plant-based without ever calling yourself vegan — and a lot of people do. Vegan usually means an entire philosophy — how you eat, what you wear, how you see your relationship with animals. Plant-based is just about your plate, and it's a spectrum. You can be 30% plant-based or 100%. Every plant you add matters. You just keep going. That's it. Oink of clarity.

But what about protein?

Ah, the question a pig hears at every dinner party. Here's the thing: in all my years, I've never met a protein-deficient plant-eater. But I've met plenty of fiber-deficient meat-eaters. Beans, lentils, tofu, tempeh, nuts, seeds — plants have plenty. Check out the Rooting Ground for all the facts. Oink of knowledge.

What's the Whole Hog Challenge?

It's a 3-day reset that breaks the craving cycle. Most people struggle with plant-based eating because refined carbs and sugar hijack their appetite — they keep you hungry even after you've eaten. Whole Hog fixes that in 3 days. You eat whole plant foods (beans, vegetables, fruits, whole grains) and skip the refined stuff temporarily. By Day 3, your blood sugar stabilizes and suddenly eating plants feels natural instead of forced. It's optional, it's temporary, and it works. Oink of science.

You named my scorecard after a pig noise?

The SnortCard is your personal progress tracker — and yes, I named it after a pig noise. After your free trial, I'll ask what you actually want to track: new foods you've tried, how you're feeling, wins of the week. You pick 3–5 things that feel fun, not like homework, and I keep track. Some people love it. Some people just want to chat and wing it. Both are completely fine. I name everything after pig noises. It's a whole thing. Oink of branding.

I don't know anyone else eating this way. Will I feel alone?

That's exactly why I'm here. Most people making this change don't have someone in their life who gets it — and that's the hardest part. I'm the friend who understands, whenever you need one. That's literally the whole point of me. Oink of solidarity.

My family thinks I'm going through a phase...

They might come around. They might not. Either way, you don't have to convince anyone to start. I'm not going to roll my eyes at you. I'm not going to make it weird at dinner. I'm just here. Oink of unconditional support.

When does the app launch?

May 2026! Join the waitlist to be the first to know when I'm ready to coach you. Oink of anticipation.

Peanut the Pig

Ready to Get Your Oink On?

Join the waitlist and be the first to meet Peanut.
You'll get sneak peeks, first dibs on beta testing, and way more pig puns than any reasonable Pig Pal needs.

The animals are why we're here. After we feed Peanut, 50% goes to animal sanctuaries. 💚

LET'S GET PIGGY WITH IT